A blog affiliated to your aggregation website can serve abounding advantageous purposes. It can accomplish amicableness and assurance with you affairs and barter if the agreeable is relevant, advisory and engaging. A well-written blog can authorize you as a anticipation baton in your industry.
Readers appointment your blog and acknowledgment if they are absorbed in what you accept to say, appropriately establishing an online connection. Offer readers the befalling to subscribe to your RSS augment and absorb buttons to “share” your blog on amusing media or email. Administration on these platforms allows your blog bulletin to extend above your website. Inviting comments makes a blog an alternate acquaintance with you ambition admirers and can accomplish leads. Finally, anniversary blog column on your website becomes its own page and is arresting to seek engines; creating keyword-rich agreeable can advance your baronial and acquiesce affairs to acquisition you added easily.
5 KEY ELEMENTS OF A BLOG
Relevant: It should affect to your industry, accepted events, or a accurate botheration or affair important to your audience.
Informative: Accommodate admired advice and agreeable to your readers. If the blog reads like a sales angle for your company, it will about-face off a lot of (if not all) of your audience.
Alarm to Action: Your blog should cover a reason, a purpose, and a alarm to action. It should break a problem, accommodate some insight, and affect your readers to do something – call, email, or annals (to name just a few ideas).
Frequency: It should be appear on a approved basis, so that readers can ahead if to apprehend it.
Length: Abounding experts accept differing opinions on ideal length. Your blog may be as connected as 1,000 words (strong content) for acceptable SEO. For a 3-5 minute apprehend time, blogs should be amid 400 and 500 words.
6 TIPS TO TURN YOUR BLOG INTO A SOLID LEAD GENERATION TOOL
Sharing: Openly animate administration by your readers. Cover “Share This” and “Recommend” buttons on your blog page so readers can advance the chat via email and amusing media.
RSS Feed: Add an RSS augment for your blog. This way, anniversary blog can be delivered anon to a subscriber’s inbox. You will accomplish advancing readership.
Interactive: Invite comments and connected chat about your blog. Not alone will you actively appoint your readers, but some of these discussions may aswell advance to capacity of approaching blog posts!
Bedfellow Posting: Bedfellow blog on added sites who allotment your ambition audience. You’ll ability abeyant new readers who may appointment your own blog for added information. Be abiding to aswell ask added bloggers to bedfellow blog on your site.
Commenting: Comment on the blog posts of others in your industry. Offer some anxious credibility for discussion. This added establishes your amicableness and abidingness and introduces you to a new audience.
Keyword Strategy: Create a blog based about one of your keywords not frequently acclimated on your website. This will advice access afterimage to seek engines, so connected as the blog column is advisory and accordant to the keyword.